The Satisfaction Formula

We are excited to introduce The Satisfaction Formula, an exciting book authored by our very own Dave Sweet and Jayna Sweet.

People always seem to complain about customer service. “That barista made my drink wrong,” or “That plumber had to come back three times because they didn’t get it right the first two times.” Business owners and customer service representatives know that creating happy customers is essential for “good business,” so they long for a way to keep those kinds of complaints from ever happening. The Satisfaction Formula aims to solve this problem by providing a practical, simple, literal formula that, when applied, guarantees satisfied customers!

Harnessing their vast expertise in how adults learn and retain information, father-daughter duo Dave Sweet and Jayna Sweet use a carefully crafted blend of anecdotes and meticulous research to provide a practical strategy to maximize customer engagement. Likewise, if you’re someone who’s always mystified by what makes a different generation of customer “tick,” never fear! Written from a multi-generational perspective, The Satisfaction Formula dives into key concepts that will ensure your Boomer, Millennial, and Gen Z customers become lifelong advocates of your business.

The Satisfaction Formula looks like this:
P – E = S.

Are you curious to learn what each of the letters represent?  Well, that’s GOOD.  We’ll tell you all about it in the book, which you can order next week, Tuesday, April 28th, on Amazon.

Alternatively, if you check back with us next week, we’ll shine a bit more light on it.

About the Authors

Dave Sweet, President of Phoenix, AZ-based automätik is an alumnus of THE Ohio State University.  Dave began his professional career with Caterpillar and Ford Motor Co., and in 1990, he linked up with J.D. Power & Associates to serve as a consultant, facilitator, and instructional designer. His experience led him to start automätik, a company Dave and his wife Kathy have grown from a two-person consultancy into a full-service Tier One international training and events firm with a mission to eradicate boring training from the face of the Earth. For nearly three decades, automätik has helped some of the most prestigious consumer brands in the world elevate their internal training and corporate events, including Toyota, Jaguar Land Rover, BMW/MINI, Sub-Zero and Wolf, and the Arizona Diamondbacks.
As the daughter of Dave and Kathy, Jayna Sweet has been around customer service her entire life. An actress and writer with experience as a barista, dog walker, call center representative, and communications designer, Jayna lives smack-in-the-middle of the two biggest generations – Millennial and Gen Z – and provides a truly unique perspective on customer service.

Learn More

Interested in learning more and subscribing for updates regarding the book? Check out The Satisfaction Formula’s website and come back next week to learn the meaning behind the formula!