ABOUT US

automätik was founded in 1990 by CEO Kathy Sweet and Founder Dave Sweet.

Headquartered in Phoenix, AZ, automätik is an award-winning, woman-owned training and events firm specializing in research, consultation, instructional design, event management, graphic design, interactive design, event production, and facilitation management. 

Over the years, automätik has been internationally recognized as one of the leaders in the automotive marketplace. As a full-service, Tier 1 event design and training provider, we have had the honor of designing over 300 unique product launch, press, consumer marketing, and sales/service training initiatives.

Our passion is creating extraordinary events and experiences, and we exist to serve. We can’t wait to serve YOU!

Meet the team

Ashish Sahani

Brady Cline

Caitlin Webb

Courtney Moses

Courtney Peters

Daron Harvey

Dave Sweet

Deidra Hall

Eric Myers

Jamie Parker

John Paul Pastore

Johnny Sweet

Julie Kellso

Justine Anastasi

Kaili Fuller

Kathy Sweet

Kenyatta Bangura

Kerri Kunda

Kyle Notch

Lauren Billingsley

Lena Escoto

Maddie Johnson

Marco Ramirez

Mark Krach

Mike McCurley

Nicci Alexander

Nicole Marks

Paul Benner

Sam Juliano

Sarah Whitton

Stephanie Kenny

Stephen Storto

Tom Pelletier

Zac Miller

Brandy Johnson

Brandy Huseman

Tierney Van Aken

Steve Royce

automätik brings a dynamic, determined professionalism that is matched with sincere caring and joyfulness.”

– CHRISTINA ANNES, TRAINING MANAGER,
MINI USA

automätik runs on the Entrepreneurial Operating System (EOS),

a set of simple concepts and practical tools used by more than 250,000 companies around the world. Through EOS we are:

  • Clarifying, simplifying, and achieving our vision

  • Systematically strengthening our company every day

  • Living out our Core Purpose: to provide transformative service to our clients

Our Core Values:


We consider each other and our clients before ourselves.


We always take thE high road.


We embrace providing, receiving, and acting on constructive feedback.


We approach challenges from outside the box.


We enthusiastically deliver more than is expected.

Since 1990, automätik has served a wide variety of clients, with a laser-focus on the automotive industry.

Through the years we have honed our skills in creating engaging consumer and training events, forward-thinking learning engineering, cutting-edge graphic and digital publishing, and personalized service.