about automätik

Headquartered in Phoenix, AZautomätik is an award-winning, woman-owned training and events firm specializing in research, consultation, instructional design, event management, graphic design, interactive design, event production, and facilitation management.

Our passion is training and creating extraordinary events and experiences. We invite you to get to know more about us, and how we may support your journey.


automätik was founded in 1990 by CEO Kathy Sweet and Founder Dave Sweet. Over the years, automätik has been internationally recognized as one of the leading training and events firms in the marketplace.

As a full-service Tier One event design and training provider, automätik has had the honor of helping to design over 150 unique product launch, press, consumer marketing, and sales/service training initiatives.

With offices in Arizona, California, Wisconsin and the East Coastautomätik has the capacity to provide unmatched in-house creative, technical, and logistical services to clients worldwide.

Why we are different

People First:
Our highest priority is honoring, encouraging, and developing the people we work with and for, because we believe that people—not money, not things, not ideas—can change the world.

Because we value deep relationships over “the next best thing,” we are committed to investing in the kind of rewarding loyalty that can only come from consistent service and sacrifice over time.

We tenaciously pursue smarter, better, and more inspiring ways of doing things, because we believe that the world’s greatest ideas started with the question, “What if?”

We are kind, considerate, agreeable people who frequently set our own agendas aside, surrender our comfort, and bend over backwards to serve our clients and build up our teammates.

We revolt against mediocrity, commonplace, and average with everything in us, even when it hurts, because we believe greatness is the “magic” that makes people believe anything is possible.

Since the “high road” is the only road where everyone wins, it’s the only one we’re ever willing to travel—no matter the pressure, no matter the circumstance, no matter the cost.

We believe that the number one ingredient in a life of continuous improvement is a humble and teachable spirit that truly believes there is always a way to get better.

We are a unified group of glass-half-full, anything’s possible, no-mountain-high-enough overcomers who delight in the fulfillment that comes from facing adversity—and coming out on top.


Since 1990, automätik has served clients across a broad spectrum of industries. And, while our primary focus has been on automotive, the skills we’ve honed—namely, creating engaging consumer and training events, forward-thinking mobile classroom engineering, cutting-edge graphic and digital publishing, and personalized service—play well from industry to industry. 

  • Acura
  • American Honda Motor Co., Inc.
  • Arizona Diamondbacks
  • Audi of America
  • Bent Tree Bible Fellowship
  • BMW Financial Services
  • BMW
  • BMW of North America
  • Caterpillar, Inc.
  • Chevron
  • Children’s Cancer Network
  • Commonwealth Edison
  • Delta
  • Fiat Chrysler Automobiles
  • Fellowship Bible Church North
  • Fisker Automotive
  • Ford Motor Company
  • General Motors
  • Hyundai Motor America
  • Genuine Parts Corporation
  • GTE
  • Jaguar Land Rover North America
  • J. D. Power & Associates
  • Kia Motors America
  • Lanier Worldwide, Inc.
  • Mallinckrodt, Inc.
  • Maserati North America
  • Mazda North America
  • MiPPA
  • Mitsubishi Motors North America
  • MINI
  • National Automobile Dealers Association
  • Navistar
  • Porsche Cars North America, Inc.
  • Promotion Concepts
  • Printing Resources, Inc.
  • smart USA
  • Sprint
  • Sub-Zero / Wolf / Cove
  • Subaru of America
  • Texas Motor Speedway
  • Toyota Motor North America
  • Trio Communications
  • US Cellular
  • Volkswagen Group of America, Inc.
  • Waste Management, Inc.