Environmental Video Loops
Blank TVs do not necessarily create a negative experience, but they certainly miss a valuable “up leveling” opportunity.
Perhaps, these are situations you don’t often find yourself in, but in our world—the world of events, venues, and meeting spaces—the strategic use of TVs is a profound environmental element. Before we dive into some best practices surrounding the use of environmental video loops, let’s discuss what they are and why they’re relevant to corporate and experiential events.
Keeping You in the Loop
- Visuals with static imagery
- Visuals with video clips
- Visuals that include static imagery + video clips
- Visuals that include static imagery + video clips + audio (instrumental music or with vocals)
- A static logo/image
- Can you think of others?
As the name suggests, the video is intended to play on a loop until switched off either manually or by using a timer. The idea is that you’re setting the tone and creating the backdrop for your environment, be it via a single TV in a conference room or 50 TVs scattered throughout a convention center.
Simply stated, if TVs are available and functioning properly,
use the real estate!
- You’re giving a sales pitch to a new client and the meeting room has two TVs. You only need one for your presentation. Use the secondary screen to play looping visuals that reflect your portfolio of work as guests enter the room before the presentation (and when they depart after the presentation). Switch to a static company logo once the presentation begins to avoid distraction.
- Your company booked a multi-space venue for an event, which includes TVs in every breakout room, hallway, and assembly area. If your event includes timed rotations, throw up a combination of static imagery and video clips during rotation times to boost participant energy. Again, switch to a static logo or image during speaking, facilitation, or presentation times to limit visual distractions.
- Your organization has contracted shuttle buses equipped with TVs to transport participants from one location to another. Whether the ride is brief or lengthy, visuals are a perfect solution to offset passenger boredom. Pro tip: Map out the transportation time with traffic and create your looping video to run at least 5-10 minutes longer than that timeframe. Too many repeating visuals can be annoying.
- How are the TVs controlled (access panel, single unit, etc.)?
- What is the media connection format (USB, DVD, laptop plug-in, etc.)?
- BYOC (Bring your own cables? If so, HDMI, aux, etc.)?
- What input or channels do the TVs need to be on?
- Who is the direct contact for troubleshooting?
Additionally, remember to build your environmental video loop content around the energy or theme of the event. If your meeting is more subdued and “chill,” steer away from harsh transitions, flashes, and quick video cuts. If the event atmosphere is loud, bright, and energetic, match those with the video tones. Again, the objective is to complement the environment—not take away from it.
- Have the power to dress up any space.
- Are endlessly customizable to fit your environmental needs (logos, images, video clips with or without audio, flexible length).
- Provide branding, advertising, or marketing opportunities and add purposeful content messaging.
- Add value and positive energy to presentations, breakout sessions, and opening/closing activities.