#2 Salesperson Didnt Want Sale
A Personal Car Shopping Experience (Part 2 of 8)
My wife Lisa and I are in the market to replace the premium compact SUV we currently lease. Despite being football lineman-sized, I have always had a distinct preference for smaller vehicles, so when X brand updated its 2019 model with a handsome facelift and other improvements, it made it onto our radar.
On a comfortable, slightly warm Saturday evening, Lisa and I stopped at a large dealership. Noticing customer parking near the showroom was full and not knowing where to go, we began hunting for a spot elsewhere on the lot. After an unsuccessful foray, we slowly drove past the showroom once again and when a friendly gent came out, he directed us to a spot further down the huge lot.
Initial Interaction with Our Salesperson
The showroom was like Grand Central Station; a lot salespeople and customers in a beehive of activity… more in fact, than I could remember seeing in any dealership previously. There was no offer of a seat or refreshments, and while pleasant, our salesperson did not ask any questions regarding our planned vehicle usage. Using a computer about 30 feet away to check on inventory, he left Lisa and I alone standing near the reception desk for several minutes.
Vehicle Presentation and Test Drive
Our final thoughts on the salesperson: A very pleasant, positive, easy-going gent who knows his product but didn’t know how to strategically deploy his knowledge. Talked more about himself than asking us about our vehicle needs, and unfortunately, he didn’t keep in contact.
About the Author
Mark Krach is vice president at automätik, an organization dedicated to “Eradicating boring training from the face of the Earth.” He has nearly 30 years’ experience in the automotive industry—having worked for a manufacturer, a dealership, and as an automotive training writer and facilitator all over the U.S. and Europe.