3 Ways the Auto Industry has Adapted to COVID-19 (and Why You Should Do the Same)
Check out three key factors that have transformed the automotive industry during COVID-19 and how you can adopt these winning strategies for your company.
#8 The Strangest Sales Experience Yet (Part 2 of 2)
Shopping for the Right Salesperson – My retail days were long ago. But even back then (the ‘90’s), when we had arranged a “sold” deal over the phone, by email, or through a buying service, we’d prepare for the customer’s arrival and would undertake a maximum effort to make his/her time spent in the dealership as short as possible.
#7 The Strangest Sales Experience Yet (Part 1 of 2)
Shopping for the Right Salesperson – After six weeks of online research, multiple store visits, and test drives, my wife Lisa and I agreed we’d lease a new SUV. In a previous post on our vehicle shopping process, I mentioned that we found a helpful, knowledgeable salesperson at the first dealership we visited.
#6 Form Letters and No Customer Focus
Shopping for the Right Salesperson – During our new vehicle search, my wife Lisa and I recently expanded our consideration set to include a few select sedans in addition to the previously-examined SUVs. A 2019 sedan made the list, so on a Wednesday afternoon, I reached out to a dealership through a link on the dealerships main website.
#5 A Non-Responsive Internet Dept (Part 2)
Shopping for the Right Salesperson – In the previous post, I indicated that after two emails requesting a lease payment on an in-stock compact SUV, the dealership I had contacted still had not fully provided the information I requested. What to do?
#4 A Non-Responsive Internet Dept
Shopping for the Right Salesperson – Continuing our search for our next compact SUV, my wife Lisa and I recently contacted a large dealership via its website to determine if a lease price on a 2018 SUV was within our desired monthly payment range. If it came within range, we’d visit the dealership for a test drive.